Web analytics ... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. (Web Analytics Association official definition). Optimizing web usage is important for you and for your customers. There are many valuable insights to be gained from understanding how visitors find your web-site and what they do there. Which advertising works - how can I get the best advantage from my advertising budget? Which pages work - should I add reviews, images, text? What makes visitors quit the site - how can I lead them to the conversion step? What drives visitors to my site - what search terms (paid and unpaid)  brings them in? We can assist in answering these and many more questions about your web-site. We can also help you manage and maintain your analytics installation.